Ritch began his career in 1975 directing news for WDBO-TV in Orlando, FL. He left Orlando in 1979 when he began working for the Turner Broadcasting System (TBS). At TBS Ritch was Senior Director and Producer for over a thousand shows. These include the: The TBS Evening News, Winners, Nice People, Motorweek Illustrated, and the Coors Sports Page.

In 1999 ATP became a “Packager” for ESPN, creating programming for the Network. These events included: Unlimited Hydroplanes, F1 Boat Racing, and BMX Bike racing.
Sports that Ritch has Produced or Directed include: Racing and Events: Cars, Motorcycles, Offshore Boats, Water Skiing, Snow Skiing, Beach Volleyball, Kayaking, Monster Trucks, Iditarod Sled Dog Race, Drum Corp International, Sun & Fun Lakeland Fly in, Rallies, Marches and more.