Ritch began his career in 1975 directing news for WDBO-TV in Orlando, FL. He left Orlando in 1979 when he began working for the Turner Broadcasting System (TBS). At TBS Ritch was Senior Director and Producer for over a thousand shows. These include the: The TBS Evening News, Winners, Nice People, Motorweek Illustrated, and the Coors Sports Page.

In 1999 ATP became a “Packager” for ESPN, creating programming for the Network. These events included: Unlimited Hydroplanes, F1 Boat Racing, and BMX Bike racing.
Sports that Ritch has Produced or Directed include: Racing and Events: Cars, Motorcycles, Offshore Boats, Water Skiing, Snow Skiing, Beach Volleyball, Kayaking, Monster Trucks, Iditarod Sled Dog Race, Drum Corp International, Sun & Fun Lakeland Fly in, Rallies, Marches and more.

After graduating from The Art Institute of Atlanta with a BFA in Computer Animation, Eddie went on location with ATP for 3 years covering the Budweiser Unlimited Hydroplane Series as Cameraman and Editor for the ESPN shows. Since then, he has worked as a Director and Producer on all ATP shows and websites. In 2007, ATP became an independent contractor for Turner Broadcasting with the launch of the Play-On! College Sports Network.

Eddie’s primary responsibility was Internet Streaming of Georgia Tech Sports programming which was the first ACC School to do this. Producing, Directing and Streaming live events from the various sports venues will soon be the standard, but we like to think that we were one of the firsts to do so.